- PII
- S0132-16250000527-5-1
- DOI
- 10.7868/S50000527-5-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 368 / Issue 12
- Pages
- 65-73
- Abstract
- The article provides a rationale for the effectiveness of “soft power” as a discursive technology that allows you to exercise dominance, achieve and retain power. Specific methods of influencing in modern society are considered, which allows us to evaluate the construction of resonant media events from theposition of the power of the word and sign.
- Keywords
- soft power, hard power, discursive construction, discursive technology
- Date of publication
- 01.12.2014
- Year of publication
- 2014
- Number of purchasers
- 1
- Views
- 599
RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania
- ISSN (Print) 0132-1625
- ISSN (Online) 3034-6010
"SOFT POWER" IN CONTEMPORARY POLITICS AND DISCOURSE TECHNOLOGIES
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library