- PII
- S0132-16250000531-0-1
- DOI
- 10.7868/S50000531-0-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 368 / Issue 12
- Pages
- 127-136
- Abstract
- The author examines the content of social control of deviance, the role of virtual communications in the formation of the concepts of norm/deviation. The article presents the results of studying the process of promoting consumer values in intimate relationships between people in the Internet space when analyzing the forms and methods of promoting the social project "Pickup". The focus is on three elements of this process: self-presentation, product presentation, and the content of consumer discourse in the materials of the rmes website. Each of the elements is analyzed in detail, and their main characteristics are highlighted.
- Keywords
- Internet project, rmes pickup, brand representation, reputation building, consumer discourse, machismo
- Date of publication
- 01.12.2014
- Year of publication
- 2014
- Number of purchasers
- 1
- Views
- 581
RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania
- ISSN (Print) 0132-1625
- ISSN (Online) 3034-6010
FEATURES OF SOCIAL CONTROL OF DEVIANCE: GENERAL AND SPECIFIC (ON THE EXAMPLE OF THE INTERNET PROJECT "PICKUP")
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library