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Moral transgression and the emergence of new meanings in online discussions: from condemnation to bullying
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Moral transgression and the emergence of new meanings in online discussions: from condemnation to bullying
Annotation
PII
S013216250006339-5-
Publication type
Article
Status
Published
Authors
Sergey Ushkin 
ORCID: 0000-0003-4317-6615
Occupation: Leading Researcher
Affiliation: Scientific Center of Social-Economic Monitoring State Institution
Address: Russian Federation, Saransk
Edition
Issue 1
Pages
65-73
Abstract

This article attempts to examine how users of virtual network communities react to violations of existing norms and values, what meanings they attach to immoral acts and how they assume the functions of public control. The empirical base of the study was user comments on a particular case of the burning of the Russian flag in Saransk, presented in one of the city's public. In total, we analyzed 955 messages, there have been four waves of online discussions. 

The results suggest that the burning of the Russian flag for most users is a traumatic event. It was sanctioned as a threat to public ideals of good. Network discussions have become a center of attraction for those who want to feel the evil on themselves, triggering a schismogenetic chain of events. Gradually the attackers and victim were reversed, as the first actively used by cyber-bullying. In justification of their act, political and ideological meanings were incorporated, which, obviously, were not originally laid down. Attempts to speculate with collective historical memory are recorded, which also affect the discussion. 

It is concluded that urban network communities are already the embodiment of monitor democracy. This democracy brings us closer to the ideals of civil society. But it requires external regulation due to as lack of culture of discussion of conflict situations and generation of new senses, which can be about constructing a destructive fake news.

Keywords
moral transgression, social media, network discussions, critical discourse analysis
Acknowledgment
The reported study was funded by RFBR, project number 19-011-00082 «Norm-creating in Morality, Law and Religion».
Received
29.08.2019
Date of publication
10.03.2020
Number of purchasers
28
Views
591
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0.0 (0 votes)
Previous versions
S013216250006339-5-1 Дата внесения правок в статью - 29.08.2019
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