RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania

  • ISSN (Print) 0132-1625
  • ISSN (Online) 3034-6010

Metamorphoses of the social media

PII
S0236-20070000616-8-
DOI
10.7868/S70000616-8-1
Publication type
Article
Status
Published
Authors
Volume/ Edition
Volume / Issue 4
Pages
151-161
Abstract
The factors producing growth of online communities, particularly the increase in their subjectness are considered. The beginning prevalence of consumer practices in those comunities are stressed. Those practices inhibit display of an independent and proactive living position, and provoke anomie. It’s content producers who get the real influence; they become moderators of the individual phenomena. All that substantiate the hypothesis of mythologizing of social processes, due to metamorphosis of roles and values of the social media and of greater social risks of the dynamics of the entire Internet.
Keywords
SOCIAL MEDIA, INTERNET, COMMUNICATIONS, CONTENT, USER, IMITATION, DESTRUCTION
Date of publication
01.08.2013
Year of publication
2013
Number of purchasers
1
Views
1245

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At the Ministry of Education and Science of the Russian Federation

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Scientific Electronic Library