Providing for social services in the Armed Forces is one of the pillars of maintaining U.S. national defense and security, keeping military service attractive. Social benefits for personnel and their families are aimed at increasing efficiency of the defense enterprise, achieving sufficient level of moral, discipline and readiness. Managing military social services is an important, yet a complicated task. U.S. military leadership considers reforming this area of responsibility one of its top priorities on the list of changes within the Department of Defense that has been steadily increasing investment in human capital since the beginning of the 21st century. As of today, social expenditures comprise approximately 30% of the military budget – almost twice as the expenditures on procuring weapons and military equipment. However, budgeting per se does not mean automatic boost in efficiency of the provided social services. Therefore, the investment is directed at establishing and strengthening a viable management system that allows to administer at the best value the resources at disposal. Since 1990s, the Pentagon has been systematically reorganizing the military healthcare, modernizing remuneration mechanisms and social security of the service members, enhancing retirement system, etc. Major achievements were registered during the administrations of George W. Bush and Barack Obama. In 2010s, the defense enterprise faced the effects of the protracted armed conflicts and austere economic environment that required addressing a wide range of issues related to recovery and social reintegration of the veterans. Donald trump administration in general is committed to the health care and retirement agenda set forth by its predecessors. However, it has yet to resolve all the difficulties due to the inherent red tape that accompanies these are as of activity. Nevertheless, it appears the Americans will continue reforming the military social services in the foreseeable future.