Везде
IS IT POSSIBLE TO TRUST THE ADVERTISING TEXTS?
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
IS IT POSSIBLE TO TRUST THE ADVERTISING TEXTS?
Annotation
PII
S0131-61170000494-8-1
Publication type
Article
Status
Published
Authors
Irina Baklanova 
Edition
Issue №5
Pages
64-69
Abstract
The article describes the features of implicit reflection in advertising texts of information about what types of recipients they are intended for. Different types of advertising texts are targeted at different types of recipients. Often, the argumentation in advertising addressed to recipients who are not looking for a specific product is replaced by a psychological impact on them.
Keywords
advertising, the image of the addressee, the postulates of speech communication, implicit information.
Date of publication
01.09.2012
Number of purchasers
1
Views
495
Readers community rating
0.0 (0 votes)
Cite Download pdf

References



Additional sources and materials

1. Arutyunova N.D. Faktor adresata // Izvestiya AN SSSR. Ser. literatury i yazyka. 1981. № 4.
 2. Bakhtin M.M. Sobr. soch. V 7 t. M., 1996. T. 5. S. 287–297.
 3. Vinogradov V.V. O teorii khudozhestvennoj rechi. M., 1971.
 4. Vinogradov V.V. Stil' «Pikovoj damy» // Vinogradov V. V. O yazyke khudozhestvennoj prozy. M., 1980. S. 176–239.
 5. Shmid V. Narratologiya. M., 2003.
 6. Baklanova I.I. Obraz adresata nekhudozhestvennogo teksta na primere memuarov // Russkij yazyk v shkole. 2009. № 5. S. 71–75.
 7. Baklanova I.I. Yazykovye osobennosti uchebnykh i nauchnykh tekstov s tochki zreniya postulatov Grajsa // II Mezhd. konf. «Russkij yazyk i literatura v mezhdunarodnom obrazovatel'nom prostranstve: sovremennoe sostoyanie i perspektivy». Granada, 2010. S. 35–40.
 8. Grajs G.P. Logika i rechevoe obschenie // Novoe v zarubezhnoj lingvistike. Vyp. 16. Lingvisticheskaya pragmatika. M., 1985.
 9. Fedosyuk M.Yu. Soblyudayut li russkie postulaty rechevogo obscheniya Grajsa? // Yazyk. Kul'tura. Obschenie. M., 2008.
 10. Fedosyuk M.Yu. Kompleksnye zhanry razgovornoj rechi: «uteshenie», «ubezhdenie» i «ugovory» // Russkaya razgovornaya rech' kak yavlenie gorodskoj kul'tury. Ekaterinburg, 1996.
 11. Goncharova L.M. Kommunikativnye priemy manipulyatsii v reklamnykh tekstakh turistskoj sfery // Russkij yazyk za rubezhom. 2010. № 5.

Comments

No posts found

Write a review
Translate