- PII
- S0131-61170000495-9-1
- DOI
- 10.7868/S70000495-9-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue №6
- Pages
- 62-67
- Abstract
The article discusses ways to use case texts in advertising slogans: direct citation, processing of sources, associations, references to originals.
- Keywords
- advertising slogan, precedent text, quotation, aphorisms.
- Date of publication
- 01.11.2012
- Year of publication
- 2012
- Number of purchasers
- 1
- Views
- 631
RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania
- ISSN (Print) 0132-1625
- ISSN (Online) 3034-6010
ADVERTISING LANGUAGE PRECEDENTAL TEXTS IN MODERN SLOGANES
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library