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ADVERTISING LANGUAGE PRECEDENTAL TEXTS IN MODERN SLOGANES
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ADVERTISING LANGUAGE PRECEDENTAL TEXTS IN MODERN SLOGANES
Annotation
PII
S0131-61170000495-9-1
Publication type
Article
Status
Published
Authors
 
Edition
Issue №6
Pages
62-67
Abstract

The article discusses ways to use case texts in advertising slogans: direct citation, processing of sources, associations, references to originals.

Keywords
advertising slogan, precedent text, quotation, aphorisms.
Date of publication
01.11.2012
Number of purchasers
1
Views
561
Readers community rating
0.0 (0 votes)
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References



Additional sources and materials

1. Bakhtin M.M. Ehstetika slovesnogo tvorchestva. M., 1979. S. 347–348.
 2. Karaulov Yu.M. Russkij yazyk i yazykovaya lichnost'. M., 2007.

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