FEATURES OF CONSTRUCTION THE PRICING STRATEGIES OF UNIVERSITIES IN MOSCOW
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FEATURES OF CONSTRUCTION THE PRICING STRATEGIES OF UNIVERSITIES IN MOSCOW
Annotation
PII
S0132-16250000616-3-1
Publication type
Article
Status
Published
Pages
117-124
Abstract
A modern higher educational institution carries out its activities in conditions of market economy, being a full participant in the market. In this regard, pricing policy is implemented, but often without the necessary scientific basis. This article presents the development of parameters for determining the pricing strategy, as well as the types of pricing strategies for the market of higher professional education services. The results of the author's research are presented.
Keywords
pricing strategy of higher education institutions, price, pricing, market of higher professional education services
Date of publication
05.11.2009
Number of purchasers
0
Views
438
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0.0 (0 votes)
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References



Additional sources and materials

1. Simmel G. The pholosophy of money. L.: Routledge&Kegan Paul, 1990.
2. Weber M. Economy and society. Berkeley: University of California press, 1978.
3. Velthuis O. Talking prices: Simbolic meanings of prices on the market for contemporary art. Princeton: Princeton University press, 2005.
4. Khrutskij V. E., Korneeva I. V. Sovremennyj marketing: nastol'naya kniga po issledovaniyu rynka. M.: Finansy i statistika, 2002.
5. Lipssch I. V. Kommercheskoe tsenoobrazovanie. M.: BEK, 2000.
6. www.proforientator.ru/ucheba/elite_vuz.html

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