STRATEGIC DIRECTIONS OF THE U.S. PHARMACEUTICAL COMPANIES DEVELOPMENT
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STRATEGIC DIRECTIONS OF THE U.S. PHARMACEUTICAL COMPANIES DEVELOPMENT
Annotation
PII
S268667300000616-7-1
Publication type
Article
Status
Published
Edition
Pages
83-94
Abstract
The article gives an overview of the major trends on the global pharmaceutical market as well as key factors that have strong effect on it. International competitiveness of U.S. pharmaceutical firms is analyzed and their major strategic directions are defined.
Keywords
pharmaceutical market, strategy, mergers and acquisitions, patent cliff, generics, biosimilars, blockbuster
Date of publication
11.09.2014
Number of purchasers
1
Views
765
Readers community rating
0.0 (0 votes)
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Additional sources and materials

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