- PII
- S30346010S0132162525060106-1
- DOI
- 10.7868/S3034601025060106
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue number 6
- Pages
- 119-128
- Abstract
- The participation in voluntary non-remunerated blood donation constitutes a significant social practice that ensures the stable functioning of the healthcare system. However, amid increasing demand for donor blood components and escalating socio-demographic challenges, there has been a decline in both the number of donations and active donors, particularly among young people. This study aims to identify the collective perceptions of Russians regarding blood donation as a social practice. The research is based on data from a mass survey of adult residents of Vologda region (N = 800), conducted via a self-administered questionnaire in July-August 2024. The analysis revealed that blood donation remains weakly integrated into everyday life scenarios. The primary motivation for blood donation is altruistic – helping those in need – while pragmatic incentives, such as material benefits, are mentioned less frequently. One of the key barriers to donor engagement is the low everyday relevance of blood donation and the lack of targeted information for the public.
- Keywords
- донорство крови кроводача социальная практика мотивация донорства альтруизм
- Date of publication
- 16.06.2025
- Year of publication
- 2025
- Number of purchasers
- 0
- Views
- 54
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