REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH

Ilyasov, Farkhad

RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania

ISSN (Print) 0132-1625

ISSN (Online) 3034-6010

REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH

PII

S0132-16250000616-3-1

DOI

10.7868/S50000616-3-1

Publication type

Article

Status

Published

Authors

Farkhad Ilyasov

Volume/ Edition

Volume 323 / Sotsialogicheski issledovania. Issue 3

Pages

112-116

Abstract

The article introduces the concept of " representativeness of survey results”, shows the specifics of determining the General population in marketing, justifies and illustrates the empirical approach to determining the representativeness of survey results and the sample size.

Keywords

representativeness of the sample, representativeness of the survey results, reconstruction of the General population, distribution of responses

Date of publication

05.03.2011

Year of publication

2011

Number of purchasers

Views

506

References

GOST	Ilyasov F. REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH // Sotsialogicheski issledovania. – 2011. – V. 323. – Sotsialogicheski issledovania. Issue 3 C. 112-116 .
MLA	Ilyasov, Farkhad "REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH." Sotsialogicheski issledovania. 323.3 (2011).:112-116.
APA	Ilyasov F. (2011). REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH. Sotsialogicheski issledovania. vol. 323, no. 3, pp.112-116

RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania

REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH

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RAS Social ScienceСоциологические исследования Sotsialogicheski issledovania

REPRESENTATIVENESS OF SURVEY RESULTS IN MARKETING RESEARCH

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