- PII
- S0869-54150000481-2-1
- DOI
- 10.7868/S50000481-2-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue №3
- Pages
- 107-119
- Abstract
- The article presents a semiotic overview of identity thinking in contemporary Russian glossy magazines. It inquires into the cognitive nature of the self-identification process in the modern world. The author argues that self-identification is a clear semiotic procedure based on the personal need to dwell on certain "objective" criteria in the process of self-representation within a semiotic network depicting the reality
- Keywords
- identity, self-identification, semiotics of commercial text, identity thinking, ethnic identity, cognitive mechanics of identification, production of presence
- Date of publication
- 01.04.2010
- Year of publication
- 2010
- Number of purchasers
- 2
- Views
- 576